Sales-Smarts for Sales Professionals

Michael Ferraro
This program is presented in a half-day or full-day session. Contact Us

This class pays special attention to the competency areas of selling, communication and presentation that are particularly relevant for new sales professionals. Using the S.A.L.E. process, participants are given a variety of opportunities to explore and practice skills and strategies for responding to common sales situations. Recurring themes include demonstrating how every interaction with a customer is an opportunity to build trust and loyalty to move a sale forward.

What's the formula for success? The SalesSmarts™ S.A.L.E. Process is:

  • Set up for success
  • Analyze needs
  • Link to solutions
  • Establish commitment

Learning Point Highlights:

  • Explain the elements of each step of the SalesSmarts™ S.A.L.E. Process and how each step builds trust and credibility with prospects and customers
  • Navigate through a sales call following the SalesSmarts™ S.A.L.E. Process
  • Respond professionally to common customer questions and objections
  • Identify buying signals and skillfully manage appropriate actions in order to move a sale forward