Relationship Selling using Everything DiSC® Sales

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Delivery Timeframe
4 Hours In Classroom Session or 2 Hours For Virtual Session
Assessment Completion
Participants will complete the Everything DiSC® Sales Assessment

Learning Outcomes:

  • Identify your own DiSC® style, noting the key priorities, strengths, and challenges that influence how you interact with customers during sales.
  • Learn about other DiSC® styles by understanding both the differences and commonalities among various buying preferences, recognizing behaviors unique to each, and discovering new ways to build connections with every type of customer.
  • Develop an action plan to optimize your sales approach and achieve stronger results.

This program consists of six modules.

Section I: Understanding Your DiSC® Sales Style:

  • Module 1: Become familiar with the DiSC® Sales Map and define your specific sales style priorities.
  • Module 2: Apply your knowledge of sales priorities and consider how DiSC® insights can enhance your interactions with clients.

Section II: Recognizing and Understanding Customer Buying Styles:

  • Module 3: Learn a method for identifying where customers fit on the DiSC® Map and practice the mapping technique.
  • Module 4: Investigate what drives each customer's buying style and chart your customers' profiles.

Section III: Adapting Your Sales Style to Your Customer's Buying Style:

  • Module 5: Examine how not adjusting your approach can disrupt sales and learn strategies to adapt for better customer outcomes.
  • Module 6: Practice new adaptation techniques for your most difficult customers and create plans for improving those sales relationships.

The training also includes post-session reinforcement using Everything DiSC® Customer Interaction Maps. Participants answer online questions about a particular customer and receive a personalized map comparing their own style to their customers. This enables them to understand priority similarities and differences and explore targeted strategies for building more effective connections.